Meta Ads · Speed-to-Lead Automation · Landscaping & Outdoor Living

Booked in-person estimates
for landscapers and hardscapers.

We run the ads and the follow-up that put homeowners on your calendar. Outdoor living and pergola builders, patio and outdoor kitchen contractors, drainage and grading. You show up to the estimate. That is the whole job.

25+
in-person appointments booked in the first 45 days
$50,000+
in closed jobs, signed and contracted
$100,000+
in active quotes still working

Symphony Landscape Works, Raleigh NC. Landscaping, hardscaping and drainage.

Book a Call → See the Proof

Rhett, Symphony Landscape Works. 45 days in.

The proof

One client.
Forty-five days.

Rhett runs Symphony Landscape Works in Raleigh. We launched his campaign and this is what came out of the first 45 days. Every claim here has a screenshot under it.

53 homeowners asked for a quote.

Straight out of Rhett's ad account. Every one of these is a person who filled out a form asking somebody to come and price their project. The campaign is still running.

Meta Ads Manager showing the Symphony Landscape Works campaign marked Active with 53 form leads, 16,854 reach and 48,629 impressions.
53 lead form submissions from Symphony's live campaign.

The first one came in 27 hours.

It closed two days later as a drainage project worth over $10,000. That is a single lead, from the first day the ads were switched on.

Proof card headlined first lead in 27 hours, closed for over 10,000 dollars, showing texts reading just spoke with her and an appointment is booked for Tuesday morning, looks like it could be a substantial drainage project, and I'm impressed. A footnote states the first lead arrived 27 hours after launch and closed two days later as a 10,000 dollar plus drainage project.
First lead in 27 hours. Closed for $10,000+.
Text message from Rhett reading 10 in person appointments booked, crazy stuff. Asked if he had run any yet, he replies yes a handful, working on quotes today, so I will start to see results this coming week. Dated Monday August 3.
10 in-person appointments booked. Quotes going out the same week.
Text from Rhett reading awesome, only have good things to say about you guys, followed by we're close on a couple, one is 18K the other is 10K.
Close on two jobs. One at 18K, one at 10K.
Text thread with Rhett of Symphony Landscape Works dated Thursday August 6. Asked how appointments went, he replies that one is a small drainage job around 2 grand, another is a full backyard hardscape and softscape redo that could get into the 40K or 50K range, and a third he already quoted at 5K for brush cleanup and turf work.
One day of appointments: a hardscape redo he puts at 40K to 50K, plus a 5K cleanup already quoted.
See the full breakdown →
A black louvered pergola with recessed lights and ceiling fans over a stamped concrete patio with an outdoor lounge set.
Louvered pergola over a stamped concrete patio.
The problem

Referrals run hot
and cold.

Spring was great. Then August shows up and the schedule has holes in it. Most contractors do not have a lead problem twelve months a year. They have it in the months that hurt.

Word of mouth has no volume knob
You cannot turn referrals up in a slow month. When they dry up, there is nothing to lean on and no way to speed it back up.
Boosting a post is not advertising
Twenty dollars behind a photo of a paver patio gets you likes from people three states away. It does not get you standing in a backyard with a tape measure.
Leads go cold in minutes
A homeowner pricing a thirty thousand dollar backyard is contacting three companies. The one that responds first books the estimate. Usually that is it.
Lead count is a vanity number
Fifty form fills mean nothing if none of them are on the calendar. Appointments are the only number that turns into a signed contract.
What we sell

The Booked
Estimate System.

Six moving parts and a clock. Every one of them exists to do the same thing, which is put a homeowner in front of you at a scheduled time.

  1. Day 1

    Strategy call and offer build

    We pick the work you actually want more of, not the work that is easiest to sell, and build the offer around it.

  2. Day 2-4

    Creative, lead form, and GHL follow-up built

    The form asks about the project and the property before it takes a number, so tire kickers stop there.

  3. Day 5

    Campaign live in your service area

    Facebook and Instagram, targeted to the radius you are willing to drive. Not a boosted post.

  4. Week 1

    First leads in, SMS out within 60 seconds

    The text goes out before they close the app, whether you are on a machine or asleep.

  5. Week 2

    In-person estimates on your calendar

    Not a lead. A time and an address where a homeowner is expecting you.

  6. Ongoing

    Optimized against closed jobs, not cost per lead

    You tell us what turned into a contract. Cheap leads that never close are worth nothing and we do not chase them.

The process

What happens after
you book the call.

  1. On the call

    Your market and your numbers

    Your service area, the work you want more of, and what you charge for it. Twenty to thirty minutes. If we do not think it is a fit, we say so on the call.

  2. Days 1-4

    We build it

    Offer, ad creative, the qualifying lead form, and the follow-up automation. That is our side of it. We need photos of your work and about an hour of your time.

  3. Day 5

    Ads go live

    Leads come in, the SMS goes out inside a minute, and appointments start landing on your calendar. Your job from here is to show up and close.

  4. Ongoing

    We optimize against what closed

    You tell us which estimates turned into contracts. That is the signal we tune on. Creative gets tested, targeting gets tighter, and the appointments get better.

Open louvers on a pergola with ceiling fans and recessed lighting above a curved outdoor sofa and dining set on a stamped concrete patio.
Open louvers over a covered patio seating area.
Fit

Who this works for.

It comes down to how you handle a lead once it lands, not how big you are.

Good fit
  • Landscaping, hardscaping, outdoor living, pergolas, patios, outdoor kitchens, drainage or grading
  • You want more high-ticket work, not more small jobs
  • You have capacity for more work, or you are building toward it
  • Someone calls leads back quickly
  • You want appointments on the calendar rather than a monthly report
Not a fit
  • Leads sit until the end of the day before anyone calls them back
  • No capacity to take on more work right now
  • You want impressions and follower counts instead of booked jobs
  • You expect it to work with zero involvement on your end
How the ad spend works
You pay Meta directly for ad spend, usually around $50 a day to start. It goes to the platform, not to us, it sits in your own ad account, and you can see every dollar of it any time you want. We do not mark it up and we do not touch it.
Expectations

We create the
opportunity. You close it.

Being straight with you about where our job ends and yours starts.

Call them back fast
The automated text buys you time. It does not close anybody. The homeowner who gets a real call from you inside five minutes is the one who books.
Judge us on booked estimates
Not leads. Not clicks. Not reach. Count how many homeowners were standing in a yard with you who would not have been there otherwise.
Month one is not a setup month
Ads are live inside the first week. Month one is leads landing and estimates going on the calendar, not a build period you pay for and wait through.
We run the system, you run the jobs
Ad management, creative, lead forms and follow-up automation are ours. Quoting, closing and building are yours. Nothing gets farmed out on our end.
One optional extra: your Google Business Profile
A homeowner who sees your ad will look you up before they let you in the gate. If your profile is thin or half empty, we will tidy it up so you look like a real business when they check. That is a trust layer for the ads. It is not one of the things we sell, and it is not SEO.
Questions

Straight answers.

How fast do leads start coming in?
Ads are usually live inside the first week. We build the offer, creative, lead form and follow-up in the first few days, then launch. Rhett's first lead came in 27 hours after the campaign went on and closed two days later as a $10,000+ drainage job. That is fast even for us, so do not hold us to 27 hours. What you should expect is leads and booked estimates inside month one, not after it.
What if the leads are junk?
That is usually a symptom of two things. Either the form asked nothing, so anyone could fill it out, or nobody followed up fast enough and the serious ones moved on. We put qualifying questions in front of the capture so people screen themselves out, and the automation texts everyone inside a minute. If a batch still comes back bad, tell us which ones and why. That feedback goes straight into the targeting.
Do I have to answer the phone?
Somebody does. The automation holds the lead and gets a conversation started, but a person still has to call and book the appointment. If you are on a machine all day, that is fine, as long as someone in the business can pick up. If nobody can, this will not work and we will tell you that on the call rather than after you have paid us.
What happens after month one?
By the end of month one you have had leads, booked estimates and, if the appointments went well, signed work. What changes after that is the data. We know which appointments turned into contracts, so targeting and creative get tuned against closed jobs instead of guesses. It gets sharper from there. There is no long contract holding you in.
Do you work with my competitors in my area?
No. One contractor per service area. If we are already running ads for somebody in your market, we will not take you on, and we will say so straight away instead of stringing you along. It is the same protection working the other way once you are in.
Next step

Book a call.

Twenty to thirty minutes. We look at your service area, the work you want more of, and whether this is worth doing for you. If it is not, we will tell you on the call.

Book a Call →